Our Story

Iris Virtual Assistants was born out of a love of the supportive PA role and a desire to do more to support,  female-founded, female-led businesses, in uncertain times, especially those that are pushing boundaries in what might be considered typically white male-dominated industries.  The most successful people and businesses in the world are those that have dedicated support they can trust. 


Iris Virtual Assistants was founded in 2020. A global pandemic,  made us and so many others, especially business owners, re-evaluate our work-life balance. Unfortunately, while we have made strides in recent decades, it is clear that women juggling work and family commitments become scapegoats in economic downturns.  Why? Childcare, which almost always falls to women.

We want women to know that not everything has to fall on their shoulders. We are passionate about supporting women in growing their own businesses, by taking away the things they don't need to focus on, reclaiming some very valuable time to focus on the things they do.  When you feel discouraged by overwhelm, we will

step in and remind you why you started. The professional cheerleader and confidant you never knew you needed. Your business is our business - we succeed when you succeed.

Iris Virtual Assistants are a team of women and mums who understand sacrifice and juggling and want to work flexibly around their lives while offering that same flexibility and dedication to our clients. Flexibility and an ability to adapt to change will be absolutely key in a post-pandemic working environment.

What's in a name?

We wanted a name that both described us as Virtual Assistants and embodied our values.

  • The iris of the eye, to represent our eye for detail. 

  • The iris flower, a symbol of wisdom, trust, and hope.

  • And Iris, the Goddess of communication and new endeavours. Iris is represented by a rainbow, the universal sign of hope, and things getting better.


Your investment:

When you choose Iris Virtual Assistants you can be confident that our VAs

  • have over 5 years experience in a Personal Assistant/Virtual Assistant/office management role

  • are registered data controllers with the ICO

  • hold professional indemnity insurance

  • are proactive self-starters used to working to deadlines

  • guarantee discretion and confidentiality

"Help others achieve their dreams, and you will achieve yours"
Les Brown
(American motivational speaker)

My Story

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Hi, my name is Jen, founder of Iris Virtual Assistants. I'm Irish but have spent half of my life living abroad. 

After university, I bought a one-way ticket to Paris where my story begins. I didn't know a soul. After a couple of wonderfully fun bar jobs, I was very fortunate to land a role as cabin crew for an Irish airline which at the time operated business routes for Air France, working my way up to Cabin Supervisor. This experience gave me invaluable insight into people, communication, and customer service, meeting tight deadlines while adapting to unexpected circumstances.

After 7 years in the airline industry, managing people, and thinking on my feet, I decided to change careers and became a PA. I started as a PA/office manager for a small boutique estate agents in Belgravia, London, followed by a year with two business owners setting up and managing their operations, until I started a role as a PA to a very busy Head of Department within regulation. An amazing opportunity and role with a fantastic team that has taught me so much, from complex diary and email management to leading projects and adapting my style to get the best from my team.
It is here, especially that I grew to really love this role, seeing my immediate and extended team succeed in their goals, and being a driver, and the support behind those successes. 

I'm also a mum to two wonderful girls, currently living in London.